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谷歌專利大戰(zhàn)喜獲摩托羅拉奇兵馳援

谷歌專利大戰(zhàn)喜獲摩托羅拉奇兵馳援

Dan Mitchell 2012-02-16
收購摩托羅拉后,谷歌獲得了急需的專利資本來與蘋果等競爭對手打響專利戰(zhàn)。

????卡利爾補(bǔ)充說,谷歌收購摩托羅拉移動(dòng)的交易之所以獲批,部門原因是由于“谷歌的專利組合尚不十分發(fā)達(dá),尤其是與蘋果和微軟等公司相比。”

????巴克萊資本公司(Barclays Capital)分析師安東尼?迪克萊門特本周一在致投資者的信中寫道,這起收購一開始可能會(huì)使谷歌的營收增長有所減緩,但長期看來是積極的,因?yàn)檫@些專利有助于谷歌抗衡競爭對手。而這些競爭對手“為了抵抗來自安卓的競爭,會(huì)變得非常熱衷于發(fā)動(dòng)專利訴訟戰(zhàn),因?yàn)樵S多公司顯然已經(jīng)無力抵擋安卓在智能手機(jī)市場上的步步緊逼”

????就在上周,蘋果還對摩托羅拉提起了訴訟,稱后者使用了iPhone上的專利技術(shù)。專利戰(zhàn)的戰(zhàn)火不斷蔓延。本周,蘋果又向韓國三星(Samsung)再次提起訴訟,聲稱三星所使用的新一代安卓系統(tǒng)、也就是所謂的“冰淇淋三明治”系統(tǒng)(Ice Cream Sandwich)侵犯了蘋果iOS系統(tǒng)的專利權(quán)。

????隨著交易獲批,摩托羅拉的專利到手(雖然兩家公司仍在等待中國政府的批準(zhǔn)),谷歌必須迅速加強(qiáng)與對手,特別是蘋果的競爭力度,尤其是在平板電腦方面。平板電腦是安卓系統(tǒng)的短板,而蘋果已經(jīng)在準(zhǔn)備發(fā)布iPad3了。谷歌在智能手機(jī)市場上還有很大的競爭空間,它面臨的最大的風(fēng)險(xiǎn),在于能否迅速行動(dòng),保住市場份額。

????到目前為止,谷歌在專利訴訟方面的劣勢還很明顯。來自摩托羅拉的新專利使它有了與蘋果死嗑的槍支彈藥。卡利爾表示:“拿戰(zhàn)爭來比喻這種局面最貼切不過了。要想和其它專利持有者坐到談判桌上談判,首先自己也得掌握足夠的專利才行?!?/p>

????譯者:樸成奎

????The deal won approval in part because "Google is underdeveloped in terms of its patent portfolio, especially in relation to companies like Apple and Microsoft," Carrier added.

????The merger could slow Google's revenue growth at first, according to Barclays Capital analyst Anthony J. DiClemente. But it is on balance positive, he wrote in a note to investors Monday, because the patents will help battle competitors that "have felt the urge to become extremely litigious in the space to help stave off competition from Android, as many are clearly not able to fight off Android's gains head-to-head in the marketplace" -- in smartphones, anyway.

????Just last week, Apple filed a lawsuit against Motorola based on patents on technology used in the iPhone. And this week Apple added further to the growing pile of legal actions by lodging its second lawsuit against Samsung, claiming that the new iteration of Android, dubbed Ice Cream Sandwich, violates Apple's iOS patent rights.

????With the Motorola's patents in hand and the deal approved (the companies are still waiting for China's OK), Google must move quickly to step up its competition with Apple, in particular, especially in tablets, where Google's Android operating system is lagging even as Apple is getting ready to release the iPad 3. There is much more competitive parity in the smartphone market, but the risk for Google there lies in not moving quickly enough to hold on to market share.

????Until now, Google was at a big disadvantage, litigation-wise. Having all the new patents gives it ammunition. "The closest analogy is war" Carrier said. "You need to come to the negotiating table with your pile of patents just to be able to negotiate with the other patent-holders."

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